Context: GPO, Government Pharmaceutical Organization, get the new challenge to educate the cannabis due to the agreement of legal distribution. They have to ensure the communication message is well delivered, and precise in term of information.
Action: Kicking off content marketing, which included easy to understand, trusted, and reach the right target though the social media in their own channel like Facebook Fan Page.
Key point: Multi-photo posts is work well in term of engagement particular the amount of post shares.
- 5,000,000 Reach
- 10,000 Shares All posts
- 3 months contract