Context: Garmin Thailand was founded the pain point of Key Visual produced by TAIWANESE. They can’t get enough attention due to unmatched and unrelated of insight. This challenge become the context of recreate a new Key Visual of GARMIN INSTINCT model.
Action: Recreate all new Key Visual, by ensuring the true and related insight of Thais. Finally, the version is divided into 3 lifestyle, highest potential reaching the target groups, City rock climbing, outdoor photography, and Water Surfing.
Key point: Not only static Key Visual is getting use, but also the format of motion graphic that utilized in good condition and able to get a good feedback of promoting.
- Instinct Model
- Forerunners Model
- Local Instinct Model