Holistic Digital Marketing Management – ThaiMetal & All sub-BU

Context: Context: ThaiMetal, Aluminum leader factory Thailand, is looking forward to revamp the perception of branding and also boost up sales. 2nd generation strongly believe in digital channel and aim to build their empire in digital era.

Action: Work together with brand start from 0, including determine the right strategy from brand strategic direction downward to communication strategy. Also create the team and social media holistic touchpoint.

  • 12,000,0000 Reach / year
  • 3 Key BU / 10 touchpoints / 20 Marketing tools
  • 300M THB/ year Value only online