Context: Zebra Thailand, looking forward to reach a younger generation since the age of the brand is getting older 50 years+.
Action: Production was turn as a key activities with a challenge of Stainless difficulty of shooting. The result need to be ensure to attract and get an engagement from a new generation.
Key point: Since brand reputation was really strong, the promotion was simple, just a simple message and new mood&tone is enough for achieving what we aim to do.
- 3,000,000 Reach
- 3,000,000 Reach , 20% engagement rate
- 1,000 Shares / Month