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We initiated a key strategic move in digital communication because there is a significant difference between online and offline shoppers. Offline shoppers find it easy to make decisions in physical stores due to the credibility of the in-store experience. However, it is entirely different when it comes to online channels. Many consumers are concerned about trusting our brand, and they need a seamless experience whenever they want to check out any of our products. So, we created a new message, “Worry-Free, Fully Energized,” which represents the brand itself and provides a seamless digital touchpoint to make consumers feel like they are experiencing Shopee and Lazada presence.
ผลลัพธ์
The ROAS we had expected before collaborating was about 8x; however, it surprisingly exceeded our expectations. It reached a maximum value of 15x, with the Macpac mini, one of the battery reserves, achieving the highest return on ad spend.
