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Insightout created content to strengthen the branding of One Bangkok, focusing on highlighting its unique selling points. The strategy went beyond showcasing the facilities to emphasize exclusive experiences available only at One Bangkok, such as Nitori’s largest store and one-of-a-kind shops. The campaign featured professional production, visually striking graphics, and bilingual content (Thai and English) to engage both local and international audiences.
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The campaign significantly boosted brand awareness for One Bangkok, expanding its visibility among diverse customer segments. With bilingual content and professional production, Insightout successfully highlighted the distinctiveness of One Bangkok, setting it apart from other mixed-use developments and positioning it as a destination unlike any other.
