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Wuling is an electric vehicle (EV) brand manufactured by SAIC-GM-Wuling (SGMW), aiming to elevate the Chinese automotive industry to a world-class standard. The brand focuses on producing compact and affordable EVs that are accessible to everyday consumers.
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Insightout supports Wuling’s digital marketing by creating 16 pieces of content each month — including lifestyle productions and crafted content — to build brand awareness and connect with the target audience: car owners who currently drive combustion-engine vehicles and are considering an additional EV. The team also runs ad campaigns to generate qualified leads and supports dealers with pricing and booking-focused content.
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Wuling has gained stronger brand recognition in Thailand through lifestyle-driven branding. Insightout strategically crafted both content and production to resonate with Wuling’s target audience. Lead generation efforts have also delivered high-potential prospects to dealers, achieving an efficient cost per lead of just 1XX THB.
